GOTO is a vendor independent international software development conference with more that 90 top speaker and 1300 attendees. The conference cover topics such as .Net, Java, Open Source, Agile, Architecture and Design, Web, Cloud, New Languages and Processes

Linda Rising, Queen of patterns. Author of numerous books

Linda Rising

Biography: Linda Rising

Linda Rising has a Ph.D. from Arizona State University in the field of object-based design metrics and a background that includes university teaching and industry work in telecommunications, avionics, and strategic weapons systems.

An internationally known presenter on topics related to patterns, retrospectives, agile development approaches, and the change process, Linda is the author of numerous articles and four books: Design Patterns in Communications Software (SIGS Reference Library), The Pattern Almanac 2000The Patterns Handbook: Techniques, Strategies, and Applications (SIGS Reference Library), and Fearless Change: Patterns for Introducing New Ideas

Find more information about Linda at
Video presentation: Born To Cycle

Presentation: Beyond Retrospectives

Track: Agile at mid-life / Time: Tuesday 13:20 - 14:10 / Location: Store Sal, Musikhuset

Just like a married couple who has been together for a long time, agile teams can grow a little careless in doing retrospectives. Some of the rationale for the practice might have slipped away or the insights might seem less compelling or, in many cases, a lot of focus on little problems causes teams to lose sight of the big picture. Learning might have stalled. In this presentation, Linda Rising will share her experience and thoughts on "middle-aged" teams and their retrospectives.

She will offer some practical, easy-to-implement tips and a new way of looking at iteration meetings for those who are coaching other teams or for those who want to improve their own practices.

Linda is interested in how human brains solve problems so she will have pointers to more resources for those who want to learn more on their own.

Presentation: Personal productivity - Part I

Track: Personal Productivity / Time: Wednesday 13:20 - 14:10 / Location: Store Sal, BORA BORA

Your Personal KanBan

Troels Richter
I’m afraid that too many of us waste our time and effort doing things that adds too little value or sometimes no value at all. The goal of this talk is to convince you that you can add more value to life by visualizing your workflow. That you will learn what personal kanban is, the meaning behind it and how it can be used to improve your workflow and effectiveness. And at last that you will try visualize your workflow when you leave this room and start gaining more value from life.


Coffee, Tea, or Agile?

Linda Rising
Some observers of historical trends have suggested that the Industrial Revolution could not have happened without coffee and tea. Heating water for a daily jolt of caffeine enabled workers to be more in control of their waking hours and also to have longer lives because drinking water that has been boiled means the consumer is less likely to swallow the toxic soup that early water supplies presented for consumption. Control of working and waking is what the Industrial Age was all about. Is it time for a truly agile approach to how we work and live our lives? What would that mean? No coffee/tea/Diet Coke/Red Bull? What are the real penalties we are paying for force fitting Industrial Age (plan-driven) living into agile development? Is there really a way to have it all? What's the best way to be happy and healthy and productive?

Workshop: Patterns for Improved Customer Interaction

Track: Training: Project and Process / Time: Thursday 09:00 - 12:00 / Location: 1.1, University of Aarhus, Building 1421

With the emphasis on in-depth customer interaction during development, team members are being asked to take an active role in working with customers. This evolving role poses a big challenge for many who, in the past, rarely met “real” customers. Linda Rising presents patterns she has used successfully to help software professionals in their direct, face-to-face interactions with customers. These patterns describe solutions to common problems that occur again and again dealing with customers and users. The patterns Linda discusses have memorable names such as It’s A Relationship—Not A Sale, Be Responsive, Show Personal Integrity, Build Trust, and Take Your Licks. Pattern names build a vocabulary that allows you and your development team to have meaningful conversations about—and to ultimately improve—customer relationships and the software you deliver. Benefits from this tutorial:
  • A vocabulary based on patterns to improve communication with customers
  • Simple and powerful ways to improve your own personal interactions
  • How to focus on what is best for both you and your customers

Workshop: Influence Strategies for Practitioners

You’ve tried and tried to convince people of your position. You’ve laid out your logical arguments on impressive PowerPoint slides—but you are still not able to sway them. Cognitive scientists understand that the approach you are taking is rarely successful. Often you must speak to others’ subconscious motivators rather than their rational, analytic side. Linda Rising shares influence strategies that you can use to more effectively convince others to see things your way. These strategies take advantage of a number of hardwired traits: “liking”—we like people who are like us; “reciprocity”—we repay in kind; “social proof”—we follow the lead of others similar to us; “consistency”—we align ourselves with our previous commitments; “authority”—we defer to authority figures; and “scarcity”—we want more of something when there is less to be had. Learn how to build on these traits as a way of bringing others to your side. Use this valuable toolkit in addition to the logical left-brain techniques on which we depend.