James Pearce, Head of Developer Advocacy, Facebook

"James is Head of Developer Advocacy at Facebook. He's a developer and writer with a special passion for the web, mobile platforms of all sorts, and exploring their
untapped potential.

James' mobile projects include confess.js, WhitherApps, tinySrc, ready.mobi, Device Atlas, and mobiForge. Previously at Sencha, dotMobi, Argogroup and Ernst & Young,
he has also written books on the mobile web for Wrox & Wiley. He's easy to find at /jamesgpearce, @jamespearce or http://tripleodeon.com
"

Presentation: "Building social apps for all mobile platforms"

Track: Cross Platform Mobile

Time: Wednesday 11:40 - 12:30

Location: Grand Ballroom BC

Abstract:

As well as debating the merits of one mobile stack versus another, developers appreciate that there are fundamental trends and challenges across all of them. Whether you are building mobile web apps, native apps, a hybrid of the two – or all three! - how do you put people at the heart of the app's experience, and ensure that it gets the discovery and the distribution it deserves?